Portable Marketing Suites: Make Your Development Stand Out
As the UK steps up housebuilding in an effort to meet the government’s pledge to deliver 1.5 million new homes over the next five years, developers will be keen to market new properties effectively to secure timely sales. This will ensure the best return on investment, and avoid the risks and costs of maintaining unsold new homes.
The housing market is highly competitive, and as the number of new developments increases, it becomes more important than ever to make a positive first impression on potential buyers. A beautifully designed show home is a standard marketing feature, but before this stage, most potential buyers will first visit the marketing suite.
Therefore, it’s crucial that this building sets the right tone for the whole experience, with a modern and professional appearance and up-to-date features. Here are some tips to ensure that your sales office is more than just an afterthought.
Make sure it looks professional and inviting
When it comes to home buying, people really do judge a book by its cover: research shows that properties with kerb appeal sell faster and for higher prices than those that look tired and unloved. This process starts with the portable marketing suite, even if it is a temporary structure.
An unattractive and uninviting building will affect the way that visitors will feel about the whole development, and when it comes to homebuying, most people are led by their emotions as well as practicalities. Often people interpret first impressions as a gut instinct.
Buying a home is the biggest financial commitment most of us will undertake in our lives, and obviously where we live is hugely important to our health and happiness. Therefore, powerful emotions are often subconsciously at play even if visitors appear to be just casually browsing.
Investing in a new or refurbished portable marketing suite will enable you to make a polished and professional introduction to potential buyers, without the need to construct a bricks and mortar building or take up space that could be used as a showhome.
The exterior cladding and signage of the portable building can be customised to match your company branding, or blend seamlessly with the surrounding landscape or the style of the housing development.
This attention to detail will inspire confidence that the development will be of a high-quality, and that the sales and negotiation process will progress smoothly and professionally.
Build your brand
If you have multiple developments, then the marketing suite can be used to help achieve consistent branding across the whole company. This creates a strong brand presence that is instantly recognisable in a crowded market, and will help to build consumer confidence.
Use bold signage with your logo and company name, your corporate colour scheme, and complement it with roadside banners or flags to draw the attention of passers by.
Create an user-friendly interior
The interior of the marketing suite should be welcoming with homely touches such as plush seating areas, but also have modern user friendly features such as touch-screen tablets or LED screens to allow visitors to browse through the different housing types on offer.
Other materials should include 3D or virtual reality tours, brochures that include information about the local area, floorplans and site plans. The lighting should be bright but not too harsh or glaring.
Landscape the exterior
As well as branding and coordinated cladding, pay attention to design details of the exterior of the cabin. For example, decking or paved walkways may be necessary if the surrounding land is undeveloped. Potted plants or shrubs help to soften angular lines, and add a sense of orderliness and homeliness. Exterior lighting adds to safety and visibility in poor light.
You may wish to add an adjacent portable building that includes accessible toilets for staff and visitors, and a kitchenette or breakout space so that staff can take their breaks quietly away from the sales desk.
Finally, ensure that your visitors have access to a safe dedicated parking space that is away from the noise and disruption of the main building site.
Once you have all these details in place for your portable marketing suite, you will have a valuable asset that can easily be transferred to different sites, or repurposed as a site office, welfare facility, gatehouse, or storage unit.
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